Distribution, distributor, distributors
/ˌdɪstrɪˈbjuːʃən/
Noun
Definition:
In business and commerce, distribution refers to the process of transporting, delivering, and supplying goods from manufacturers or producers to retailers, wholesalers, or directly to end customers. It is a key function in the supply chain, ensuring that products reach the right place, in the right quantity, and at the right time.
In the wholesale and B2B sector, distribution often involves bulk shipments to retailers, trade customers, or other businesses. It may be managed directly by distributors, or through third-party logistics providers (3PLs), depending on the scale and structure of the operation.
Example in context:
"Thanks to a streamlined distribution network, the wholesaler was able to supply building materials to trade customers across the UK within 48 hours."
Historical note:
The term distribution comes from Latin distributio, meaning "a division or allocation." In the context of business, it became widely adopted during the industrial revolution, as mass production demanded more structured methods to move goods to markets.